Content
To create and post content that draws customers' attention — instead of bombarding them with messages they didn't seek out — I've created three personal blogs. I've also set up business social media pages and feeds and written content geared toward providing thought leadership and driving website traffic:
- TouchNet case study | Technology Helps Redeemer Reach Higher for a Better Student Experience
- TouchNet blog | Turning Student Data Into Safety Nets
- TouchNet blog | Staying Two Factors Ahead of Online Fraud
- Beauty Schools Directory blog post | Game of Thrones Guide to Skincare
- Pharmaceutical distributor's Facebook page
- Pharmaceutical distributor's Twitter feed
- Liquor store Facebook page
- "Online Marketing Musings," a Blogger general interest blog | Requiem for a mosquito
- "Grandma Drives Me Crazy," a WordPress senior caregiving blog | One key to longevity: advocacy
These examples represent website content I've written for businesses ranging from telecom providers to pharmaceutical drug wholesalers:
- Beauty school barber college content
- Organically optimized retirement community content
- Organically optimized pharmaceutical distributor content
- E-commerce-oriented telecom content
- Family-owned industrial bakery informational content
As an online marketer I've researched and written e-newsletters for prospects and customers:
- TouchNet Quarterly digital quarterly staff magazine
- Luxury Living News retirement community newsletter
- High Speed Tips churn-reducing telecom e-newsletter
My PPC example reflects SEO experience that includes both organic content optimization and ads tied to keyword buys. The other examples represent my direct mail and ad campaign writing experience:
- Google and Yahoo PPC ads targeted for specific keywords identified through analytics
- Banner ad for TouchNet tradeshow
- TouchNet magazine ad for trade publication
- Ad series for telecom frequent flier partnership
- Direct mail self-mailer for industrial manufacturer
- Direct mail letter for telecom frequent flier partnership
- Direct mail letter for telecom provider
I've contributed as a writer or editor to more than 15 published books. I've also written freelance articles and book reviews:
- "Counselors Defined Camp" from Charting a Course of Service — 140 Years of the YMCA of Greater Kansas City
- "What Democracy Could Look Like" written for Democracy Chronicle
**DISCLAIMER** I am not a designer. I don't even play one on TV. However, throughout my career I've created newsletters, ads, books, and website mock-ups using Photoshop & Indesign:
- Photoshop Bee-Z Street companion brochure
- Photoshop KC Weddings web banners
- InDesign Newsletter layout
- Photoshop before-after photos
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Want more Fresh Perspective? Visit my blog archive!